We often hear that healthy food is too expensive — but is it really? Explore the real cost of food in the UK, how our spending has shifted since the 1950s, and why valuing real, nourishing food could be the smartest investment you make for your health.

Fermentation isn’t new — it’s ancient. But in the West, we lost it somewhere between convenience and shelf life. Now, science is catching up to what tradition always knew: fermented foods support gut health, immunity, and real resilience. Our latest blog dives into why ferments matter, what the research says, and how Big Shot fits into the future of functional nutrition. Ready to rediscover the power of wild microbes?